The texture is a little crumbly and grainy, but rubs in well. Due to the texture, can't glide it on the skin, but instead dab it on the skin and rub in. It has a lovely scent which is very different from other suncreens that just smell chemical-ish. The zinc oxide has a brightening effect on my complexion and seems even out the tone, so I skip using the face foundation. I like that it has natural ingredients and comes in a paper tube. Less plastic tubes that will take thousands of years to decompose going to the landfill.