Looking for a way to banish brassy tones from your blonde or silver hair?
Look no further than the Tone It Down purple conditioner bar from Ethique. Formulated with ethically sourced mica and beetroot powder to neutralise yellow tones and nourishing ingredients like cocoa butter, babassu oil, and hemp seed oil to deeply condition and replenish hair.
Each bar comes in a plastic-free home compostable box, replacing up to 3 bottles of conditioner and giving you up to 120 washes with every bar. What else could you ask for from this vegan, eco-friendly, cruelty-free, and palm oil-free conditioner bar?!
Meet Brianne, the passionate founder of Ethique, who started her journey back in 2012 in her Christchurch home, mixing formulas in her kitchen and formulating the first-ever solid shampoo bar, Mintasy, as an alternative to the staggering 80 billion plastic shampoo and conditioner bottles that are thrown out globally each year.
Frustrated by the amount of waste created by the cosmetics industry, Brianne's deep passion for the environment and science drove her to learn cosmetic chemistry and formulate plastic-free, cruelty-free, and vegan products with ethically and fairly sourced ingredients, paying staff a living wage, donating 2% of sales, and remaining plastic-free.
Today, Ethique offers a range of skincare, home, and pet products, all with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.
How to use
After shampooing with your Tone It Down Shampoo, slide bar over the ends of your hair. Pop the bar aside and massage the conditioner into your locks. Leave on for 1-2 minutes before rinsing out.
To get the most out of your bar, store out of direct water and let drain completely between uses.