Rachel and Jesse founded KOOSHOO with a desire to make a positive impact on the world and leave it in a better place for future generations, striving to be transparent and respectful of their impact on the environment and communities. For them, creating better products in a better way is about more than just hair accessories, it's about bringing meaning and connection to the world and actively shaping a future where nature is protected and preserved. They aim to make their mark on the world without leaving a mark on the planet.