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‘When we know better, we do better.’

The reality is that most of us don’t know what we put on our skin or use in our homes every day. We are not to blame. The personal care industry lacks regulation regarding labelling, safety and transparency.

At Go For Zero our mission is to keep you safe with honest, transparent information so you can make your own informed decisions and get beautiful Australian brands in your home.

1. What is the quality of the Australian products on the market?

Fair dinkum rippers, of course!

Australian natural products are making waves on the world stage. We are such an environmentally diverse country and have some of Mother Nature’s most unique ingredients in our very own backyards. Australian brands have taken advantage of these unique ingredients and developed incredibly powerful natural and organic products.

Why would we import a moisturiser over from America when we have unbeatable brands right here? It makes sense to us (and the environment!) to support locally made products and companies.

2. Are the products non-toxic?

Yes - every single one.

We have checked every ingredient using the research-based EWG criteria. We are mad researchers and can’t get enough of it.  Go For Zero is the strictest toxin-free retailer in Australia, and we take that personally. If we would not use it on our own children, we will not sell it to you.

3. Are the products that you sell cruelty-free?

Right again. We can proudly say that 100% of our products are cruelty-free.

4. What do you mean with ‘Reduce Waste’?

We are committed to reducing our customers and Go For Zero’s impact on the environment, so we keep our planet in mind every step we take – striving for ‘zero’ impact on our beautiful planet.

  • We favour brands that care about our planet, be that with packaging, transport, supporting local suppliers or aligning with charities who are active in trying to reduce our impact.
  • We make sure our deliveries are 100% carbon neutral, our packaging is 100% plastic free, and we re-use the packaging we receive from our suppliers.

It’s part of our mission to reassess daily how we can improve as a family, community and as a company.

5. Do the products contain preservatives?

Our products contain either:

  • No preservative
  • natural preservative (typically plant derived),
  • Or they contain a preservative that has proven to be safe for human use (so safe you could even eat it!).  

Go For Zero only follows the research-based Environmental Working Group (EWG) guidelines for safe preservatives. 

6. Are all your products ‘Australian Made’?

All the brands we sell are:

  • 100% owned by Australian families
  • 97%of products are made in Australia

Certain products we simply could not find as ‘Made in Australia’. If they are made abroad by an Australian family, we ensure they are made responsibly!  

It's our goal to be 100% 'Australian made' by 2020, so please contact us in case you’d find an Australian made alternative for us to assess.  We would love to hear from you: askusanything@goforzero.com.au

7. Do you make a charitable donation?

We most definitely do! We donate 10% of our profit to Take 3 For The Sea (#take3forthesea), an Australian not-for-profit organisation founded in 2009 by a marine biologist, environmentalist and a surfing enthusiast.

We love them because they make reducing our waste actionable for everyone. Their message is simple: take 3 pieces of rubbish with you when you leave the beach, waterway or...anywhere and you've made a difference. With the donations, they deliver education programs to inspire our global community to help create a cleaner planet for wildlife and future generations.

This charity has become a way of life for my family. Every walk at the beach has become a chance to give back to the environment. Let’s participate, and all take 3!

8. I am on a budget. Will I be able to afford to buy these products?

Yes, definitely. It’s our aim to make natural Australian products available for everyone, so we conduct extensive searches to also find budget-friendly products that are safe and highly effective.

The natural products we carry don't have any cheap fillers but have a high concentration of ‘active ingredients' that are truly beneficial for you. You’ll experience you need to use much less product to achieve superior results compared to regular products (that can contain up to 80% water).

9. What is your mission?

I founded this company based on the core values of community, transparency and education. My mission is to get safe Australian products into every Australian household, provide honest information and help to reduce waste in any way we can.  

Let’s create a better and safer future, together. Thank you for being a part of our mission.

 Ellie x

 *Coming soon: we are working on an ingredient list to provide an explanation of all the ingredients, so you can make an educated choice. Stay tuned. In the meantime, ask us anything. You will always get an honest answer.

No more nasties, only Australian goodness!