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Our Story

Hi I’m Ellie, the founder of Go for Zero. That's my girls in the video above, Gracie & Harper.

I began my toxin-free and sustainable journey when my Gracie developed rashes using ‘mainstream’ skincare products as a newborn. Determined to help my daughter, I dedicated my time to research product labelling. I was horrified to discover how many harmful ingredients regular hygiene- and household items contained (and it is safe to say that I became a bit of a toxin-free nerd).

When I researched and tested toxin-free products, I saw a high amount of vendors still producing top quality products in plastic containers. This created a sore spot in my heart and fire in my belly to only provide products that are safe for you and our planet.

From stinky garlic face masks, extremely ‘turmericy’ drinks & deodorant that stains clothes, I have gone above and beyond to make sure that I test and personally LOVE each product that Go for Zero sells.


Go For Zero is more than a low waste and toxin-free store. We are a community of like-minded people that are not willing to compromise their health nor their planet. It is our mission is to educate and motivate people to make positive changes. 

We are honest, we are mad researchers, and we deliver on our promises:

    • All of our products are 100% toxin-free, according to the strictest toxin-free criteria on the market (EWG)
    • They are sustainably packaged in reusable, compostable or easily recyclable material that contains little to no plastic. We constantly challenge vendors to use better packaging!
    • We only stock products from Australian owned brands to help local families like ours create jobs
    • We pack and send your goodies with zero plastic, yeah that means we even have super cool water activated paper tape and compostable labels.
    • We use carbon neutral delivery methodsSendle compensate the amount of carbon dioxide used when shipping by investing equally in restoring ecosystem projects. Our couriers Darren & James are awesome!
    • We have partnered with i=change, which allows us to donate $1 of every order to a charity of your choice. When you shop with us you can choose to feed an Aussie in crisis, plant trees, or clean the ocean! Read more and track our impact here.

Our team will continue to work hard each day to find options that are good for you and the planet. We understand that removing toxins and waste from your life is a journey that does not happen overnight, but we’re here to make it that little bit easier and enjoyable. Keep going, we’ve got this!

Thank you for your trust in us and for being part of our mission,

With love, 

Ellie x

Video by Captive Media Australia