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    Aleph Beauty

    Aleph Beauty - Lift / Lengthen Mascara

    $65.00

    or make 4 interest-free payments of $16.25 AUD fortnightly with Afterpay More info

    NATURALLY LIFT, DEFINE & ADD VOLUME | NOURISHES & STRENGTHEN LASHES | MIRCO PLASTIC-FREE & PFAS-FREE | SMUDGE RESISTANT & FLAKE-FREE | VEGAN & CRUELTY-FREE | PROMOTES HAIR GROWTH

    Elevate your lash game naturally with the Aleph Beauty Lift/Lengthen Mascara,  a clean beauty essential that delivers instant definition while nourishing lashes from root to tip. Powered by bioactive peptides and plant-based ingredients, this natural lengthening mascara not only lifts and separates lashes but also promotes healthier, fuller growth over time.

    Formulated with Akosky Azuki, a clinically proven botanical complex from organic mung bean and red clover sprouts, this lash-enhancing mascara boosts lash length and density in just 28 days. Fortified with Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, it strengthens lashes at the follicle, reduces lash fall, and supports long-term volume and resilience.

    Crafted without microplastics, silicones, or carbon-based black pigments, Aleph’s mascara is a sustainable, toxin-free choice for sensitive eyes and conscious beauty lovers. Plant-based waxes like Bayberry Fruit Wax condition lashes for a smooth, smudge-free application that lasts all day.

    Whether you're going for bold volume or a soft, natural finish with the Aleph Mascara Fan Brush, this high-performance, vegan and cruelty-free mascara gives you versatile, buildable results, all while supporting lash health.

    *This mascara is water-resistant, not waterproof. 

    Naturally good for you & the planet:

    • Akosky Azuki is a clinically proven botanical extract derived from organic mung bean and red clover sprouts, shown to boost eyelash length and density in just 28 days
    • Bayberry Fruit Wax contains hair-conditioning properties 
    • Biotinoyl Tripeptide-1 helps to improve eyelash length and strength
    • Myristoyl Pentapeptide-17 has conditioning and strengthening properties that are great for lashes
    • Accepted in the Aleph take-back recycling program

    Made and Owned, with ♡, in New Zealand.

    Let us know if you have any questions about the Aleph Beauty - Lift / Lengthen Mascara at askusanything@goforzero.com.au

    Ingredients

    Water (Aqua), Pullulan, Glyceryl Behenate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Stearic Acid, Propanediol, Palmitic Acid, Glyceryl Stearate SE, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Myrica Cerifera (Bayberry) Fruit Wax, C13-15 Alkane, Sorbitol, Phenethyl Alcohol, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Cetearyl Olivate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sorbitan Olivate, Sodium Hydroxide, Stearoyl Glutamic Acid, Acacia Senegal Gum, *Totarol, Trehalose, Polyhydroxystearic Acid, Tocopherol, Glyceryl Undecylenate, Helianthus Annuus (Sunflower) Oil, Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499). *Organic

    Aussie Family behind the brand

    Meet Emma, the visionary founder of Aleph Beauty.

    With a background as a top makeup artist, Emma understands the intricacies of beauty inside out. But she also knows that true beauty extends beyond the surface – it encompasses a harmonious relationship with our planet.

    Driven by the concept of oneness, Emma's journey led her to discover the significance of the first letter of the Hebrew alphabet - Aleph, representing divine unity in its entirety. Inspired by this profound symbolism, Emma set out to create a makeup range that resonates with both inner and outer beauty.

    Based in the picturesque landscape of New Zealand, Aleph is not only crafted with care but also owned and operated locally. Emma's passion for sustainability and conscious beauty drives every aspect of the brand, making Aleph a testament to the perfect blend of artistic expression and environmental responsibility.

    How to use

    How to Apply:

    For volume, length and lift, apply to the lashes from root to tip using the wand provided. 

    For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

    Pro Tip:

    For a natural application, use Aleph Mascara Fan Brush for a softer look.

    For ultimate longevity, keep your mascara away from heavy creams or oils around the eyes. If you’re aiming for all-day wear, prep the eyelids with Prep/Finish Powder to create the perfect base.

    End of life

    Packaging: 
    The packaging is made of cardboard and printed with vegetable-based ink. It is designed to be easily compostable at home or can be buried in the soil, where it will fully decompose and benefit the worms. Go worms! You can also dispose of it in your kerbside recycling bin.

    Sticker:
    This little one is home compostable, so pop it into your soil and watch it return to the earth.

    Glass Vessel + Wand:
    Aleph reuses these (YAY), so you can send it back to us. We collect them and send them to Aleph to be cleaned and reused. The wand will be correctly recycled through their Aleph recycling program. 

    Overall rating: 4.857143 / 5 from 7 reviews.

    AI Generated Review Summary

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      Review highlights

        Reviews

        "This mascara beats ANY mascara you can find in Mecca or other big beauty outlets. My lashes are so thick amd long after using this mascara for a few weeks. They look so healthy and I can’t recommend this enough!"

        — Olivia (5/5)

        Perfection

        "I've only been using the Aleph mascara for a week but I've found it light & nourishing. I've not been able to wear mascara for years as no matter what brand I use my eyes get irritated & red. I've had no problems with thos do far at all. Whilst it is more expensive than other mascaras I've used I know I'll continue using it as it looks natural & no reaction. Also, if it nourishes the lashes as it says I'll be very happy. So far so good. Finally. . . I can see a little bit goes a long way AND the container is recyclable. That's a win on every front. Thank you. 💗🌿:dove_of_peace:️"

        — Francesca S. (5/5)

        Another great Aelph product

        "Like the whole Aelph range, this mascara is a winner. Ive recently purcased and really impressed with the light-weight but voluminsing effet. Highly recommend!"

        — Tara (5/5)

        Love the Aleph Beauty Mascara

        "I have been looking for an ethical, clean mascara. And this does not disappoint. So far I am loving it. As described, it is very buildable, it lengthens without feeling heavy.Lasts all day, has not smudged, my eyes are not itchy and it is easy to remove. Love the glass recyclable packaging. I am hoping that it also looks after my lashes long term.As the price is reasonable, I would recommend you give it a go."

        — Juanita (5/5)

        Beautiful mascara

        "A great volume mascara. I find it so hard to move away from tubular mascara as my lashes are long and every mascara always smudges. This one still smudges a little under eye but it is tolerable and my eyes aren’t itching which is a win for me."

        — Brooke (4/5)

        Lovely mascara

        "Looks great and comes off easily with warm water - doesn’t get stuck to your eye lashes like some types! Feels more natural for sure."

        — Nikkola P. (5/5)

        LOVE!

        "As someone who used to get eyelash extensions for quite some time - now giving them up due to waste, cost and nasties. I still live for long standout lashes and this product gives exactly that!! Very happy with my purchase! ❤️"

        — Steph (5/5)

        Q&A

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