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    Go-For-Zero-Australia-Aleph-Beauty-New-Zealand-Lift-Lengthen-Mascara
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    Aleph Beauty

    Aleph Beauty - Lift / Lengthen Mascara

    $65.00

    or make 4 interest-free payments of $16.25 AUD fortnightly with Afterpay More info

    BEST OF NATURAL AWARDS WINNER 2023 | NATURALLY LIFT, DEFINE & ADD VOLUME | NOURISHES & STRENGTHEN LASHES | MIRCO PLASTIC-FREE | SMUDGE RESISTANT & FLAKE-FREE | VEGAN & CRUELTY-FREE | PROMOTES HAIR GROWTH

    Meet the natural and buildable Lift/Lengthen Mascara from Aleph Beauty - a consciously crafted formula designed to elevate, define, and add volume to your lashes.

    The unique Aleph Peptide Blend helps to nourish your lashes at the follicle and strengthen brittle ones, promoting healthy hair growth and lengthening over time. This 100% micro plastic-free, smudge-resistant, and flake-free formulation ensures a natural and stunning look that lasts. 

    Enriched with nourishing plant waxes and a specially developed coated natural pigment, this mascara enhances and conditions your lashes for a captivating effect whilst providing intensified depth and a luxurious silky smooth finish. 

    The mascara is water resistant, not waterproof (as that would need a harsh synthetic additive).

    Enhance the finish using the Aleph Mascara Fan Brush. 

    Naturally good for you & the planet:

    • Bayberry Fruit Wax contains hair-conditioning properties 
    • Biotinoyl Tripeptide-1 helps to improve eyelash length and strength
    • Myristoyl Pentapeptide-17 has conditioning and strengthening properties that are great for lashes
    • Accepted in the Aleph take-back recycling program

    Made and Owned, with ♡, in New Zealand.

    Let us know if you have any questions about the Aleph Beauty - Lift / Lengthen Mascara at askusanything@goforzero.com.au

    Ingredients

    Water/Aqua, Pullulan, Glyceryl Behenate, Glyceryl Rosinate, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Propanediol, Palmitic Acid, Stearic Acid, Sorbitol, Glyceryl Stearate SE, Myrica Cerifera (Bayberry) Fruit Wax, Silica, C13-15 Alkane, Phenethylalcohol, Euphorbia Cerifera (Candelilla) Wax, Sucrose Polystearate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sodium Hydroxide, Acacia Senegal Gum, Totarol, Stearoyl Glutamic Acid, Cellulose, Cetyl Palmitate, Polyhydroxystearic Acid, Trehalose, Tocopherol, Glyceryl Undecylenate, Sodium Sulfate, Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxide (CI 77499). *Organic

    Aussie Family behind the brand

    Meet Emma, the visionary founder of Aleph Beauty.

    With a background as a top makeup artist, Emma understands the intricacies of beauty inside out. But she also knows that true beauty extends beyond the surface – it encompasses a harmonious relationship with our planet.

    Driven by the concept of oneness, Emma's journey led her to discover the significance of the first letter of the Hebrew alphabet - Aleph, representing divine unity in its entirety. Inspired by this profound symbolism, Emma set out to create a makeup range that resonates with both inner and outer beauty.

    Based in the picturesque landscape of New Zealand, Aleph is not only crafted with care but also owned and operated locally. Emma's passion for sustainability and conscious beauty drives every aspect of the brand, making Aleph a testament to the perfect blend of artistic expression and environmental responsibility.

    How to use

    Apply to the lashes from root to tip using the wand provided.

    For a pro natural application, apply using Aleph Mascara Fan Brush.

    Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

    End of life

    Packaging: 
    The packaging is made of cardboard and printed with vegetable-based ink. It is designed to be easily compostable at home or can be buried in the soil, where it will fully decompose and benefit the worms. Go worms! You can also dispose of it in your kerbside recycling bin.

    Sticker:
    This little one is home compostable, so pop it into your soil and watch it return to the earth.

    Glass Vessel + Wand:
    Aleph reuses these (YAY), so you can send it back to us. We collect them and send them to Aleph to be cleaned and reused. The wand will be correctly recycled through their Aleph recycling program. 

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