Ethique - Solid Shampoo Bar Tone it Down (Blonde & Grey Hair) (110g)
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SUITABLE FOR BLONDE OR GREY HAIR | REMOVES BRASSY TONES | JASMINE & VANILLA SCENT | VEGAN & PALM OIL-FREE | PH BALANCED & SOAP-FREE | PLASTIC-FREE | SUSTAINABLY SOURCED INGREDIENTS | SUITABLE FOR COLOUR TREATED HAIR | HOME COMPOSTABLE PACKAGING | UP TO 80 WASHES
Say goodbye to brassy hair with Ethique's Tone It Down Shampoo Bar! Infused with the luxurious scent of jasmine and vanilla, this pH balanced and soap-free formula provides a great lather with no waxy residue.
This sulfate-free bar is packed with purple pigments from ethically sourced mica and beetroot powder to neutralise unwanted yellow tones in blonde and silver hair, while babassu oil and cocoa butter add softness and shine.
Each bar comes in a plastic-free home compostable box, replacing up to 3 bottles of shampoo and giving you up to 80 washes. What else could you ask for from this vegan, eco-friendly, cruelty-free, and palm oil-free shampoo bar?!
Meet Brianne, the passionate founder of Ethique, who started her journey back in 2012 in her Christchurch home, mixing formulas in her kitchen and formulating the first-ever solid shampoo bar, Mintasy, as an alternative to the staggering 80 billion plastic shampoo and conditioner bottles that are thrown out globally each year.
Frustrated by the amount of waste created by the cosmetics industry, Brianne's deep passion for the environment and science drove her to learn cosmetic chemistry and formulate plastic-free, cruelty-free, and vegan products with ethically and fairly sourced ingredients, paying staff a living wage, donating 2% of sales, and remaining plastic-free.
Today, Ethique offers a range of skincare, home, and pet products, all with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.
How to use
Wet your hair, bar, and hands, and gently slide the bar from root to tip 3-4 times. Once you’ve got the desired amount of product, place the bar out of direct water and use your hands to build up a lather.
Rinse out completely. For best results follow with Ethique's Tone it Down conditioner bar.
To get the most out of your bar, store out of direct water and let drain completely between uses.