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April 05, 2024 2 min read

Welcome back GFZ's!

Have you ever thought about  the impact of the clothes you buy? Or do you keep looking at the clothes you haven't worn for ages but still keep for some reason? You are not alone!

We'd love you to meet Jenna Flood, the fearless fashionista who's turning up the heat on clothing waste with her groundbreaking 'wardrobe freeze challenge'. While she already stepped away from purchasing fast fashion brands many years ago, Jenna realised she was treating her second hand purchases and ethical buys like fast fashion, getting rid of them after only a few wears or buying them on a whim. Overwhelmed by the environmental toll of her shopping habits, so she decided to take matters into her own hands. 

What exactly is a wardrobe freeze? 

A wardrobe freeze is a sustainable fashion challenge where individuals commit to refraining from purchasing new clothing for a designated period. In Jennas case a whole year, plus some! During a wardrobe freeze, participants aim to maximise the use of their existing wardrobe and minimise their contribution to clothing waste and environmental impact.

The challenge encourages mindful consumption, promotes creativity in styling existing pieces, and fosters a deeper appreciation for sustainable fashion practices. Participants can engage in activities such as clothing swaps, upcycling, and DIY projects to refresh their wardrobe without buying new items. 

Inspired by the growing movement towards conscious consumerism and mindful living, Jenna saw the wardrobe freeze challenge as an opportunity to break free from the relentless pursuit of the latest trends and reconnect with the true essence of style. 

 Through her social media platforms and blog, Jenna shared her experiences, struggles, and triumphs with her followers, encouraging them to join her in the wardrobe freeze movement and make a positive difference in the world.

By reimagining her existing wardrobe, experimenting with new styles, and embracing the principles of sustainable fashion, Jenna not only transformed her personal style but also inspired others to do the same.

So, are you ready to follow in Jenna's footsteps and join the wardrobe freeze revolution?

Here are our 4 tips to Jenna's wardrobe freeze...

  1. Rediscover Your Wardrobe: Take inventory of your existing clothes and accessories. You'll be surprised by the gems hiding in the back of your closet! Mix and match different pieces to create new outfits and experiment with your style.

  2. Get Creative with Accessories: Accessories can breathe new life into old outfits. Try those back of the wardrobe scarves, or hats to elevate your look without buying new clothes. 

  3. Host Clothing Swaps: Gather friends or family members for a clothing swap party. Trade clothes you no longer wear for items that are new to you. 

  4. DIY and Upcycling: Get crafty and breathe new life into old clothes through DIY projects and up-cycling. 

Together, we can show fast fashion the cold shoulder and pave the way for a greener, more fashionable future.

Until next week GFZ's we hope you enjoyed the story of this inspiring individual! For now feel free to check out this story about Walking lightly; Exploring Sustainable Sneakers, it's a fave of ours! 

 Much love, 

GFZ Team xx 

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