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August 11, 2023 5 min read
Welcome back, GFZ's; it's Shan here!
I'm summarising the final episode of The War on Waste this week, where Craig spoke about all things fashion. While this blog has some alarming stats, we (of course) shine a light on companies driving change and what we can do together, so join me!
This one hits particularly hard for me as I have done the full circle myself. From working for one of the largest fast-fashion companies in the world many years ago, I saw the behind-the-scenes world of fast fashion and learned so much about the not-so-glamourous side of the industry. I left and started my second-hand clothing store and learned through my journey how possible it is to express still and be a fashion lover without buying new and working for a zero-waste sustainable company. Like I said, full circle!
While I hold some shame around my fast fashion past, I wanted to deliver this blog for those who may have taken or been on a similar journey. We all start somewhere, and what we do today counts!
Let's dive into The War on Waste's final episode of the season…
Australians are one of the largest textile consumers in the world. We buy around 15kgs of clothing annually and throw away nearly 10kg per person; that's 227 million kilos of clothing in Australia per year. Shuffle around in your seat in discomfort? So did I.
At the beginning of this week's episode, Craig walked up to people on the street that had just been shopping at some of the largest retailers in Australia; he went through their shopping and explained that, on average, 30% of the clothing we buy we discard. So he had a wheely bin and pretended to throw away 30% of these people shopping.
Ninety-two million tonnes of fashion waste is generated globally, sending over 18,000 litres of oil into our Earth every hour in Australia alone. That's enough to make you want to make these changes, keep going with the changes you've already made or adapt even more to your sustainable fashion journey; we know it! We're with you.
So why do we buy so many clothes? The message was clear: self-expression, identity and freedom were all words thrown around, and I agree! I love to express myself and get creative through fashion with my fellow fashionistas. However, we can still do this without consuming new textiles and supporting these cheap, planet-draining & plastic-made clothes.
Stay with me to the end, where I share my top tips and destinations on where to keep your fashion passion alive & ways we can work together to prevent sending textiles to landfill!
Textiles and manufacturing have never been cheaper. From labour to materials, synthetic and plastic fabrics have overruled the most commonly used fibres worldwide.
Fashion is being pumped out at record speeds, offered to us at lower prices than ever, and promoting child and slave labour. Did you know in four months last year, H&M released 14,000 new styles to their website, and in that same four months, Shein released over 315,000 new styles to their website, with prices as low as $2 for garments? Another uncomfortable shuffle in your seat? Me too.
Cotton accounts for ¼ of the fibre used to make our clothing in Australia. But did you know it takes 10,000 litres to make just 1kg of cotton? That's one T-shirt and a pair of jeans.
That's the entire Sydney Harbour water volume every year.
Right now, the fashion world is broken. Working together is the only way to create new mindsets and a circular fashion industry.
Let's first look at what we can do with clothes we don't wear anymore.
After something new? Here are some ways you can help the planet and save a lot of money!
And the most crucial guidance is to check in with yourself and ask: Will I wear this in 3 months? Is this just a trend again? Also, looking through your wardrobe before shopping can be helpful as we often buy the same or similar things more than we'd think.
There are many initiatives, designers, students & organisations out there making a difference that we can support and shine a light on. Keep spreading the word, choosing second-hand, encouraging, or even teaching others to sew! It all helps. Together we can change the statistics, and it can start today.
Missed out on last week's episode? Don't worry; we covered it here. Thank you for tuning in and driving change with us!
Much love,
GFZ Team xx
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