The movement towards refillable, natural makeup is gaining fast… and we are here for it!The mainstream makeup industry has a lot to answer for, from questionable ingredients and fillers, to generating huge amounts of unnecessary plastic packaging waste every year. But strap in, the refillable, natural makeup revolution is here to stay! 

Below you'll find five things you need to know about (refillable, eco-friendly) makeup and how to make the most of it. And this week, you also get 15% off our natural refillable skincare and makeup range.

Five Things You Need to Know About Refillable, Natural Makeup

1. Refillable makeup helps reduce waste 

Did you know that the beauty industry produces 120 billion units of plastic packaging every year? True story! From lipstick tubes to eyeshadow palettes, mascara wands, and foundation bottles, most conventional makeup is designed to be thrown away once it’s empty. 

The good news is that research shows, making the switch to refillable cosmetics can save up to 70% of greenhouse gas emissions, 65% of energy, and 45% of water compared to their traditional counterparts. Talk about a glow-up for the planet!

2. Refillable makeup helps you declutter your makeup bag

Remember that eyeshadow palette you bought for two shades, but it came with another 18 shades that never touched? Refillable makeup solves this problem by letting you mix and match your favourite shades, creating a personalised palette of colours you love and will actually use. This reduces clutter, cuts waste and saves money. No more wasted eyeshadows (or guilty feelings)! 

3. Multipurpose, refillable products help simplify your makeup routine

Many refillable makeup brands often offer multipurpose products. For example, a mascara can be used to fill eyebrows or as an eyeliner, and a lip gloss can double as a liquid highlighter or a cream blush. This means fewer products to buy, store and replace, helping you save money, while simplifying your makeup routine. 

4. Natural ingredients make your makeup healthier and safer

Refillable makeup brands don't just care about eco-friendly packaging; they often prioritise natural, ethically sourced ingredients. Switching to toxin-free, clean beauty products can reduce your exposure to potential allergens and synthetic chemicals that are common in mainstream makeup. This means your skin stays healthier and your makeup routine is safe for long-term use. 

Just be wary of greenwashing, so do your research and check the labels or ask us!

5. Switching to refillable makeup feels good for you and the planet 

Let's face it, there's something sooo satisfying about making a positive impact! Every time you purchase a refill, you avoid tossing plastic and actively reduce waste. Refillable makeup isn't just prettier in your cupboard or easy to travel with; it also lets you take part in a sustainable beauty routine that feels good and helps protect our planet. High five!

How to Use Your Refillable Makeup!

Learn more here 

Never hesitate to shoot me any questions if you have them!

With love,
Ellie

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Refillable Natural Makeup: FAQ Summary

What is refillable makeup?

Refillable makeup uses reusable outer packaging with replaceable refills, so you only replace the product itself instead of throwing away the entire container each time.

Why is refillable makeup better for the environment?

Refillable makeup reduces plastic waste and resource use. Switching can save up to 70% of emissions, 65% of energy, and 45% of water compared to single-use makeup.

How much waste does the beauty industry create?

The beauty industry produces around 120 billion units of plastic packaging every year, much of which is designed to be thrown away after one use.

Does refillable makeup help reduce clutter?

Yes. Refillable makeup lets you choose only the shades and products you actually use, helping reduce unused items, cluttered makeup bags, and wasted products.

Can refillable makeup save you money?

Yes. Refills usually cost less than buying new makeup, and you avoid paying repeatedly for packaging or unused shades you never finish.

What are multipurpose refillable makeup products?

Multipurpose refillable products can be used in more than one way, such as mascara for brows or lips as blush, reducing the number of products you need.

Is refillable makeup good for simple routines?

Yes. Refillable and multipurpose makeup helps simplify your routine by cutting down the number of products to buy, store, and replace.

Is refillable makeup safer for your skin?

Often, yes. Many refillable makeup brands prioritise natural, toxin-free ingredients, which can reduce exposure to synthetic chemicals and potential skin irritants.

Does refillable makeup always mean clean ingredients?

No. Refillable packaging doesn’t guarantee clean formulations, so it’s important to check ingredient labels and watch out for greenwashing.

How do you use refillable makeup?

You keep the outer case and replace only the refill when it runs out, making it easy, travel-friendly, and far less wasteful than traditional makeup.

Is refillable makeup worth switching to?

Yes. Refillable makeup reduces waste, saves money over time, simplifies your routine, and allows you to make a more sustainable beauty choice every day.

Why does switching to refillable makeup feel good?

Each refill avoids plastic waste, reduces environmental impact, and supports a more mindful beauty routine that benefits both you and the planet.