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March 05, 2021 10 min read
Dirty Hippie Cosmetics is a zero waste & toxin-free personal care & beauty brand.
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Eco Max creates plastic-free, compostable, and ethically made body and cleaning brushes.
A: One of the aims of Fair Trade is to teach others about the importance and power of Fair Trade. When I see others embrace what Eco Max is all about I get a sense of personal satisfaction that others are carrying that message forward.
A: This might sound a little strange but I find hand weeding my little patch of grass at home very calming, it’s my form of meditation. It gives me time outside at the end of the day just to be alone with my own thoughts. Slowly wandering around looking at the earth you start to observe tiny things you would normally not notice. Nature is a constant and its resilience and vastness makes you realise how interconnected we all are and how small our individual troubles.
I think it is so important in loving yourself to give yourself time to slowdown and just breath. In our busy lives we often forget to do that.
A: I was more a gradual build up. I was doing merchandising and design for trade fairs and retailers, so much of what I saw was really just dust collectors and gimmick products that you knew would end up in landfill. So much plastic junk, it seemed never ending. I had a two month holiday overseas and knew that I just couldn’t do this anymore and I came home and quit. I really wanted to promote Fair Trade and plastic free products though I didn’t know how I was going to do it. The very next week I discovered elephant dung paper, which introduced me to Sri Lanka where I first saw the village version of the Kitchen Scrubber and my journey began.
As clichéd as it is, it was as if by closing one door another opened. I think doors around us are opening and closing all the time, it’s just we don’t notice them until we are looking.
A: Don’t be afraid to take the first step, it’s always the scariest but the rest just follow on.
A: Almost all our producers of our Eco Max Brushes are women and my whole team in Sydney are women. The making of our products provides these women with full training and a living wage. A living wage means that they can support their children and live with dignity. We started a crèche for the women in 2019 so that their pre-school aged children have a safe a secure place to be when their mothers are working as well as providing after school care and English language teaching to their school age children. This support has made such a difference to these working mums.
Covid caused so much disruption last year for everyone but the safe working methods that were implemented meant that none of our producers have contracted the virus. But I am most proud of the fact that all our women still received a wage, even over lockdown, so that some of the stress of a terrible situation was alleviated.
I also feel that as women are drivers of much of the household decisions our EcoMax Brushes provide an alternative to plastics in the home and supports them to make positive changes that benefit their family and the world.
A: Stick to what you believe in and be honest with yourself. Often sustainability will throw up challenges that have easier options. You have to look seriously at whether you are taking an easier option for convenience and not because the sustainable option is harder.
Be open to change. Doing business sustainably is an ongoing process. There are always things you can be doing more sustainably so never feel like you have reached the end and embrace those opportunities to improve and change.
Trust your own judgement, it’s your business, your passion and your vision. Sustainable business is new for some people and you will be told, often in subtle ways, that it’s not possible, but only you know what you are capable of and what is possible.
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You don't have to look far to find female heroes. Cathy is my mother in law, our whole GFZ team calls her Oma (Flemish for Grandma)!
A: What I like to do best 'for me', is to go for a walk along the coastal pathway, enjoying the beautiful place where I live. Hopefully in a few more weeks I can up my "self-love" by being able to run instead of walk! I also enjoy reading a good book.
A: My life mantra is one that I have embraced from Celtic Christians and St Patrick. In all I do everyday I ask - "Holy Three Encompass Me".
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Plant-based recipe creator & sustainable living advocate
A: Healthy mind, body, soul and relationships.
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Empowered women, empower women. Thank you so much for sharing your powerful stories, advice, and turning points with us this International Women's day ladies. You are truly inspiring and we can't wait to see how you'll continue to create positive change in the future.
On that note: How can you empower/inspire those around you to live more sustainably? Please know that your actions (big or small) make a massive impact on those around you.
With love,
Ellie & the GFZ team xx
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