In a world where "green" claims are as frequent as changing your undies, how do you distinguish genuine commitment from very clever marketing? Enter B Corp Certification—a beacon for consumers seeking truly ethical and sustainable businesses. 

What is B Corp Certification?

B Corp Certification is awarded to companies that meet rigorous standards of social and environmental performance, accountability, and transparency. It's not just about ticking boxes; it's about a holistic assessment of a company's impact on its workers, customers, community, and the environment. To achieve this esteemed certification, businesses undergo a thorough evaluation, scoring at least 80 points on the B Impact Assessment. They also commit to legal accountability, ensuring decisions consider the impact on all stakeholders, not just shareholders.

Did you know that the "B" in B Corp stands for "Benefit"? Certified B Corporations are legally required to consider the impact of their decisions on all stakeholders, ensuring they benefit people, communities, and the planet. 

Why Should You Care About B Corp?

In an era where "greenwashing"—the practice of making misleading claims about environmental practices—is rampant, B Corp Certification offers a trustworthy benchmark. When you support B Corp-certified companies, you're choosing businesses that genuinely prioritise positive impact over profit. 

Supporting B Corp-certified companies means aligning your purchases with your values. It's a vote for businesses that are accountable, transparent, and dedicated to making a difference. Plus, it simplifies your shopping decisions—no more deciphering ambiguous claims or eco-friendly facades. 

Go For Zero: Leading by Example

At Go For Zero, we're not just talking the talk; we're walking the walk—barefoot, to minimise our footprint! In December 2022, we proudly became a Certified B Corporation, achieving an impressive B Impact Score of 98.3—the highest of any eco-store in Australia. This certification reflects our unwavering commitment to honesty, transparency, and making a positive impact. 

Embarking on the B Corp journey wasn't a walk in the park (though we do love parks). The process involved a meticulous assessment of our practices, from supply chain transparency to environmental impact. We faced challenges, including concerns about how large corporations fit into the B Corp community. However, we chose to lead by example, demonstrating that even small businesses can drive significant change. You can read more here!

Join the Movement

By choosing B Corp-certified products, you're not just making a purchase; you're participating in a global movement towards a more inclusive, equitable, and regenerative economy. Together, we can support businesses that are a force for good and pave the way for a brighter, greener future. 

Let me know if you have any questions about B-corps. 

Lots of love,
Ellie