Aleph Beauty - Serum / Primer (15ml)

Ethyl Macadamiate, Coconut Alkane, Heptyl Undecylenate, Silybum Marianum Ethyl Ester, Triheptanoin, Camellia Japonica (Camellia) Seed Oil, Jojoba Esters, Terminalia Ferdinandiana (Kakadu Plum) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Coco-Caprylate/Caprate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Hibiscus Syriacus Callus Extract, Santalum Album (Sandalwood) Oil

Meet Emma, the visionary founder of Aleph Beauty.

With a background as a top makeup artist, Emma understands the intricacies of beauty inside out. But she also knows that true beauty extends beyond the surface – it encompasses a harmonious relationship with our planet.

Driven by the concept of oneness, Emma's journey led her to discover the significance of the first letter of the Hebrew alphabet - Aleph, representing divine unity in its entirety. Inspired by this profound symbolism, Emma set out to create a makeup range that resonates with both inner and outer beauty.

Based in the picturesque landscape of New Zealand, Aleph is not only crafted with care but also owned and operated locally. Emma's passion for sustainability and conscious beauty drives every aspect of the brand, making Aleph a testament to the perfect blend of artistic expression and environmental responsibility.

Experience the benefits of this protective and nourishing serum. Incorporate it into your skincare routine by gently applying 2-3 drops to the palms of your hands and pressing it into your face for optimal results.

Get your makeup game on point by using this serum as a makeup primer. Apply it as described above before using Concealer/Foundation, ensuring to avoid the eye area to prevent creasing.

Achieve a light and nourishing veil of coverage like a tinted serum by blending 1-3 drops with Concealer/Foundation.

Packaging: 
The packaging is made of cardboard and printed with vegetable-based ink. It is designed to be easily compostable at home or can be buried in the soil, where it will fully decompose and benefit the worms. Go worms! You can also dispose of it in your kerbside recycling bin.

Sticker:
This little one is home compostable too, so pop it into your soil and watch it return to the earth.

Glass Vessel + Pipette:
Aleph reuses these (YAY), so you can send it back to us. We collect them and send them to Aleph to be cleaned and reused. The pipette is properly recycled through the Aleph take back recycling program.