Goodeau - Everyday Shampoo Concentrate (20g, 60g or Refill)

Sodium Cocoyl Isethionate, Sodium Coco Sulphate, Cetearyl Alcohol, Cocamidopropyl Betaine, Hydrogenated Castor Oil, Brassicamidopropyl Dimethylamine, Erythritol, Cellulose Gum, Fragrance (Natural), Citric Acid, Silica, Xanthan Gum, Guar Hydroxypropyltrimonium Chloride, Panthenol (Vitamin B5), Polyquaternium-10, Pyrus Malus (Apple) Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Betaine, Allantoin, Sodium Benzoate, Gluconolactone, Cl77007.

At the heart of Goodeau is a small, passionate Aussie team led by founder Candice Shelley, who set out to make low-waste living feel simple, fun, and genuinely effective. What began as a desire to ditch unnecessary plastic and rethink everyday essentials has grown into a purpose-driven brand creating innovative, concentrated hair and body care, without compromising on performance. 

Handmade in the Gold Coast Hinterland, Goodeau’s products are designed to challenge the norm, removing excess water, cutting down packaging, and proving that sustainable swaps can work just as well (if not better!) than traditional options. 

But for Candice and her team, it’s about more than just great products. Goodeau is built on a deep commitment to the planet and its people, donating at least 50% of profits to environmental causes and continually working to reduce their footprint.

The result? A feel-good brand that makes it easier for everyday families to embrace a more conscious lifestyle, one small, clever swap at a time.

Simply  sprinkle the shampoo concentrate powder onto wet palms and rub them together to activate. Apply the shampoo to wet hair and wash as normal! Alternatively, carefully sprinkle the powder directly onto the hair. 

The plastic cap is designed to be reused by purchasing a refill bottle. 

Aluminium is easily and endlessly recyclable, unlike plastic. Simply pop the empty bottles in your recycling bin.