I founded Go For Zero because I believe business can and should be a force for good. Honesty and transparency matter, just as much as giving back to the community. Winning this prestigious national award means a great deal to me. Not because I beat out some of the biggest companies in Australia, but because my commitment to honesty, transparency and being kind are recognised. Go For Zero shows that disrupting the retail goods industry is possible.
Did you know we are a family owned company? High five!
This was my reaction to being announced as the number 1 Person in Australian E-commerce... (they ranked The Iconic's CEO as number 3 and Booktopia's CMO as number 2).
I didn't win this award because we sold more than The Iconic (because we obviously did not). I won this award because I challenged the status quo, for being bold and doing things differently, and for our commitment to positively impacting the planet and everyone living on it.
And none of this would ever be possible without my amazing, passionate team; or your belief in us. Thank you from the bottom of my heart!
Ellie x