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March 29, 2024 3 min read 1 Comment

Welcome back, GFZs. I started Go For Zero because my daughter reacted so badly to chemicals in baby products, hence why I'm so strict and research every ingredient of the products we stock. As a "research nerd," I closely follow the development and impact of forever chemicals (PFAS). Today's story is about the end of this invisible threat...

Let's unpack this together!

What are PFAS: The Invisible Threat

Per- and polyfluoroalkyl substances (PFAS), better known as "forever chemicals," are a family of more than 13,000 man-made chemicals. Scientists have confirmed links to cancer, thyroid disease, and developmental effects, and more recently, concerns have been raised about their effect on our endocrine system and fertility

PFAS were first created in the 1930s to develop non-stick frying pans (DuPont's Teflon). Due to their effectiveness, they became wildly used in consumer products including raincoats to make them waterproof, food packaging to make them heatproof and greaseproof, as well as personal care products and cosmetics. 

The forever chemicals build up in our bodies and last forever in the environment. They are found in the blood of virtually everyone, including newborn babies,so we know for sure that we don't want them in our bodies.  

Onto the good news! New bans are being implemented across various product categories in America, and we hope Australia follows soon!

A Nationwide Movement: The Ban on Forever Chemicals

In recent news, 35 states in America are poised to implement sweeping policies to banish forever chemicals.

Implementation strategies vary, but many states focus on restricting PFAS in specific product categories such as textiles, food packaging and firefighting foam. Additionally, some states are enacting legislation to address PFAS contamination in drinking water sources, aiming to mitigate the risks associated with exposure.

Outdoor brands have emerged, full steam ahead in the transition towards PFAS-free alternatives. Industry players, such as KEEN and Patagonia, have fervently embraced this shift, committing to eradicate PFAS from their product lines by the end of 2024

5 Steps to Minimise Your Exposure to PFAS in Everyday Life:

  1. Revisit your cookware: Consider replacing chipped, non-stick Teflon pans with ceramic, cast iron or stainless steel alternatives to avoid exposure to PFAS. I am researching safe cookware brands to stock. Let me know if that would interest you or if you know of any great brands ellie@goforzero.com.au 

  2. Avoid water and stain-resistant fabrics: When shopping for clothing, carpets, sofa's... do your homework or simply reach out to the supplier and ask questions. Let's not wait for regulations.

  3. Be wary of packaging for fast food items like burgers and microwave popcorn. The paper to make them grease-resistant often contains PFAS, which transfers to your food. If you want to indulge, try making your popcorn on the stove (it tastes so much better anyway) and BYO container. We have some great stainless steel and silicone ones. As you can see, we don't stock any (recycled) plastic ones! Go For Zero is founded to take care of our planet AND our health.

  4. Choose glass or LFGB certified silicone, over plastic. When storing leftovers, opt for glass containers instead of plastic. And think about simple things like skipping plastic bottled water and takeaway cups. Many of you already do this as a golden rule, woot woot!)

  5. Read the label: Be cautious of labels claiming products are "PFOA-free" as they may still contain other types of PFAS. Look for products labelled as "PFAS-free" or "certified non-toxic." Again, ask questions. It is your right to! If you are surprised to learn about forever chemicals in your Teflon, I advise the Dark Waters documentary if you want to educate yourself.

I hope this was helpful. Please never hesitate to reach out if you have any questions!

And if you are after an innovative story, you'll love  Dempstah: Revolutionising Textile Recycling Down Under, enjoy! 

With love,

Ellie x

1 Response


April 08, 2024

I would love to know which cookware brands are safe to use🤗. I find your emails so informative and often pass them on to family and friends. Thank you 🙏

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