Closing the Loop on Fast Fashion: Arnhem Clothing Circulate Program
“Fast Fashion is like Fast Food, After the sugar rush, it just leaves a bad taste in your mouth” - Livia Firth
It has been incredible to see so many of us making conscious decisions with our consumption especially in the fashion department. The growth of vintage, reselling and up-cycling programs, platforms and stores is rising and the word is catching on to big brands…
What is Fast Fashion?
Fast fashion is a term used to describe the clothing industry business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at low cost, and bringing them to retail stores quickly while demand is highest. These styles often aren’t made to last and are “quick” trends so are more likely to be cycled through someone's wardrobe, fast.
What is Circular Fashion?
Circular fashion is all about keeping clothing in use over and over again. Circular fashion is about creating a cycle that doesn’t end when it is created or comes to fashion.
We have a great guide on how to rid fast fashion and how to have a minimalist wardrobe here!
Who is Arnhem Clothing?
Arnhem is a Byron Bay based clothing label that creates collections from botanical, compostable fibres that are made sustainably for our future!
Arnhem uses fibres such as organic and sustainable cotton, linen and hemp. The fibres are not only climate friendly but are toxin free, and farmed in a way that conserves precious resources, improves soil health and preserves biodiversity. You can even track Arnhem’s sustainability reports here!
Arnhem’s core fibres are sourced from certified, sustainably managed and renewable raw wood materials, this means they can return safely to nature at the end of their life!
Their collections are also plastic free and as an example, they avoid plastic zips and instead work with fabric ties, metal clasps, and buttons that are made from coconut or shell..
Did we mention it is GORGEOUS?!?
What is The Arnhem Circulate Clothing Program?
These sustainable clothing legends have found not only a gap in their market but a solution that does not compromise on their values and promise to the planet!
Arnhem have created an online program called Circulate through their website where the community can buy and sell pre-loved Arnhem styles over and over again in their new marketplace!
Why is it important?
Not only does this platform promote circular fashion, it is creating a community behind it and educating!
Arnhem will also have their imperfect products being sold on the platform!
This is important for sustainable local brands like Arnhem to lead the way and show how easy it can be for other businesses to do the same and circulate old collections that may otherwise be sent or end up in landfill at the end of their life.
6 Ways We Can Create a Circular Fashion World Together:
Shopping or selling at local flea markets
Be aware of the fibres you are purchasing
Shopping and donating to second hand stores
Up-cycling & repurposing old textiles
Choose to shop through online marketplaces like Facebook & Depop
Buy less. Choose well. Make it last.
We have plenty more change maker and good news stories where that came from! Head to our Good Earth news Blog for more! If you loved this story you’ll love our story on this Sydney brand dye-ing to make an impact…
Have some more ways to help keep fashion circular?? Leave us a comment below!
GFZ Team xox